CASE STUDIES

PR Case Studies

Home Cooked x OZHarvest

The Home-Cooked campaign has been brought together by MGI, after recognizing an opportunity to engage Australians at home with practical entertainment, with purpose.

Lewis Road Creamery – Butter Launch

MGI gifted these influencers with a basket of goodies, this included a gourmet package hamper and goodies from Lewis Road.

Lewis Road Creamery’s China Launch

Supporting the launch of Lewis Road Creamery’s flavoured milk through Shanghai Fashion Week, to position itself as an affordable luxury lifestyle brand

Ora King

Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the pilot for a TV series called ‘Cooking with Fire’.

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Taylor Pass Honey

Inspiring people to ‘get back into the wild’, go off grid and cook over an open fire, MGI filmed the pilot for a TV series called ‘Cooking with Fire’.

Zhang Ziyi & Western Australia

‘Viva La Romance’ is China’s number 1 reality TV show, generating over 1.8 billion viewers per season.

Lewis Road Creamery PR Campaign

MGI was engaged to launch Lewis Road Creamery butter in the Australian market, just before Christmas.

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Harrolds’ Chinese New Year Promotions

Supporting Qianqian WU in hosting a VIP shopping night in Harrolds for 100 Chinese customers, MGI created an event that was fun, luxurious and exclusive for consumers.

Influencers at the Melbourne Cup 2018

Celebrating Australia’s Melbourne cup which encapsulates fashion, luxury and local wines. MGI invited Chinese It girl, QianQian Wu to the Birdcage party hosted by MUMM Champagne.

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Photoshoot with Influencer for Jackalope Hotel & Willow Creek Winery

To promote Australian Wineries to the Chinese community, MGI organised a photoshoot featuring It girl QianQian Wu in the scenic Jackalope Hotel and Willow Creek Winery.

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Production Case Studies

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