Influencers at the Melbourne Cup 2018
Celebrating Australia’s Melbourne cup which encapsulates fashion, luxury and local wines. MGI invited Chinese It girl, QianQian Wu to the Birdcage party hosted by MUMM Champagne.
Conducted by the Victoria Racing Club on Flemington Racecourse, the Melbourne cup is Australia’s most famous annual thoroughbred horse race. Known as the ‘race that stops the nation’, the Cup attracts locals and global celebrity attendees, from Usain Bolt to Sam Smith. With the help of QianQian Wu, the Melbourne Cup is keen to attract Chinese consumers to this event.
Reaching over 5 338 000 through its media reach through news.com.au (5 000 000), Weibo (200 000) and Instagram (138 000).