Photoshoot with Influencer for Jackalope Hotel & Willow Creek Winery
To promote Australian Wineries to the Chinese community, MGI organised a photoshoot featuring It girl QianQian Wu in the scenic Jackalope Hotel and Willow Creek Winery.
Against the backdrop of a pristine vineyard in the world-renowned Mornington Peninsula wine region, the luxury of the Jackalope Hotel’s is framed by the beautiful, lush landscape. The unique destination, style and design of the hotel provided the perfect setting for the photoshoot. Styled by Australian designer Toni Maticveski and photographed by local Rick Liston, MGI created exposure for multiple Australian businesses in the Chinese market.
Through this campaign, there was 5 000 000 individuals reached through a news.com.au article and further amplification through QianQian’s Wu Instagram which reached 138 000. Creating a total of 5 138 000 for its total media reach.